> Soul + Body. Brand and business alignment around a common strategy to achieve your mission and get the results you want. _
We've reached a particular stage in our adventure.
Brand strategy is the stage at which we align business and brand.
To do this properly, we'll need to define what a brand is, what it's for, and how to create one.
Once that's done, we can blend brand and business.
Roughly speaking:
$$ Brand \space Strategy \space = \space Business \space Strategy \space + \space Brand \space Alignment $$
It’s all gibberish right now, but it’ll make sense in a few moments.
Here we go, starting with the basics.
Strategy — Personality & Image