Table of contents.

A quick recap.

1. We reviewed the brand strategy objectives (see Brand Strategy — Introduction).
2. We defined the personality and image your brand should convey.
3. We have defined what success means for your brand and your business:
   1. By articulating what success looks like for it.
   2. By defining its objectives
   3. By selecting and pre-calculating the KPIs to be studied

Achieving success.

In this final stage of brand strategy, we’ll imagine and test possible futures for your business. Based on these projections, we’ll develop an action plan to help you achieve these goals.

Let’s start by playing with your KPIs to choose which vision of the future you want to achieve and make real.

• Business KPIs Calculator user guide

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Action plan.

We have all the necessary information to draw up our action plan.

One last table to fill in, and that’s it.

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