Having defined what a lead is and explained in depth what a good lead magnet is, our new goal is to make the acquisition world as simple as possible and almost straightforward.
To do this, we’re going to do something that marketers and salespeople will hate:
We’re not going to separate their two worlds.
We’ll even briefly forget about them and talk about the biz triangle.
Remember the five main functions of a business we talked about in the framework #11 — Business Model :
Copyrights: Hyperstonk. (Click on the image to zoom in)
Let’s look at it again and extrapolate a little.
If you sit for five minutes in front of the figure above and think hard, you’ll realize that there is a triangle in every business.
At Hyperstonk, we call this “The Business Triangle”:
Copyrights: Hyperstonk. (Click on the image to zoom in)
In a capitalist system, a business necessarily goes through three phases:
Because Conway’s law exists, every business necessarily has these three facets.
As a result, each specific profession deals with at least one of these three components. To visualize this concept more simply, here’s a little illustration: