> Business value delivery vehicle. How we fulfill the ICP’s dream outcome and deliver value in exchange for money. _

Table of contents.

Participants' roles.

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The Perfect Business.

We’ve seen them several times before, the ideal conditions for creating the perfect business:

• Unique:
  • Brand Image
  • Brand Experience
  • Business Models
• Expensive:
  • Brand Image
  • Brand Experience
  • Perceived Value
  • Delivered Value
  • Business Models
• Recurring:
  • Business Models
• Low cost:
  • Business Models
  • Product costs
  • Acquisition costs

As seen above, business models are part of the 4 criteria of the perfect business. They are the main subject of this framework.

To create a context favorable to these 4 conditions, we need to work on your business model and pricing system.

The aim is to choose and create the perfect distribution vehicle for your business. Your business model is the blueprint for this vehicle.

We seek to optimize the constraints of your business so that they serve both your Ultimate Avatar and your brand’s survival objectives in its Infinite Game.

Business Model vs Pricing System.

The terms “business model” and “pricing system” are often confused in France.

A business model is the complete modeling of the system for delivering value to a company’s customers.

It precisely describes how a company decides to earn money in exchange for delivering value.

For example, if I say:

To make money, we’re hoping people will come up to us and take turns saying, “You’ve got a good face, you know. Here, I’ll give you some money.“