Table of contents.

Introduction.

The more time passes, the more we realize that power is neutral.

We can be incredibly “powerful” and mean.

We can also be incredibly “powerful” and good.

Power amplifies and reveals who we really are.

If the word “power” wasn’t negatively associated with “mean,“ everyone would want to feel powerful. Everyone wants to be proud, happy, in control, and able to live 100% in alignment with themselves.

Sales, when done right, allow everyone to be powerful.

The lead feels and is in control. The salesperson is also in control.

Each of them is in their place, playing the role they’re meant to play.

To be a good salesman, you have to start by understanding a simple dynamic:

1. A salesperson doesn’t sell something. A business sells something. A salesperson helps a human make a decision. A salesperson feels “powerful” when helping someone make the best decision because that’s their role.
2. The human who has to make a decision (aka the lead) feels powerful when they’re helped, not forced, to make the right decision for them. They appreciate being helped to get past all the layers of excuses they use to avoid making a decision. They value being helped to make a choice, sometimes a difficult one, without lying to themselves.

On this page, we will spell out our entire sales philosophy.

Think of it as a big theoretical bootcamp that enables you to go from opening to closing with any lead, with the aim of empowering them and helping them make the right decision.

Global sales philosophy.

1. The definition of power.

<aside> 📖 Power:

The ability to influence events or people.

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As salespeople, we aim to help a prospect influence the events or people that affect them to get what they want.