Table of contents.

What is the Brand Soul®?

The underlying purpose of the Brand Soul® is to define the spirit of your business.

Here, we're going to look at the depth of your brand.

We will define and articulate what drives your business beyond making money.

Let's not forget that money is what keeps you in business.

It's the brand's soul, its mission, and the value it brings to its market that determine and structure the business itself. By definition, without a soul, a company is meaningless.

Very pragmatically, your business won't last over time if your company has no soul or depth, and only wants to take money from its market without bringing value or solving any problems.

With the Brand Soul®, our mission is to articulate your business's raison d'être, its mission, its vision... so that it helps its market in a relevant and singular way.

This step will make your business unique and enable it to:

• increase the company's gross profit margin.
• adopt a high-end positioning.
• add value to your market more efficiently.
• give meaning to the company's activity.
• make future decisions much more effortless.

Defining your uniqueness

You need to collect feedback but not let your audience’s reactions corrupt your brand.

Your brand is your identity. It’s your reputation and what makes you unique.

Find yourself “following the algorithm”. You’ll look exactly like everyone else doing the same as you, so you lose authenticity and uniqueness.

You lose what makes you ... you.