Table of contents.

Intro.

This page condenses an example for each Brand Soul® exercise.

This example will give you a clearer idea of how to write your answers for your brand.

Of course, the following are examples based on a fictitious company. Most exercises require you to go into greater depth regarding the various topics involved.

Your Brand Soul® can and should be as complete as possible.

Enjoy your reading.

1. Fuck the Reaper — Example

<aside> ☠️ “Bars à Vins” (name to be announced), the wine bar chain that has brought wine culture to millions worldwide, is closing its doors today.

Their success over the past 25 years has been phenomenal.

The founders launched Bars à Vins with the sole hope that wine would unite people from all over the world. Their aim was to promote discussion, community, and intercultural exchange.

By promoting wine education, Bars à Vins has created an atmosphere that encourages shared experience among its consumers.

</aside>

2. Dreams and nightmares — Example

<aside> 💭 Dreams list:

• To open more than 400 bars throughout France, thus covering the entire country and promoting intercultural exchanges among more than 70 million people.
• Donate to organizations that facilitate access to education in less developed countries.
• Donate to organizations promoting sustainable agriculture.
• Donate to organizations working for world peace.
• ... </aside>

<aside> 🌀 Nightmares list:

• See a world in which communitarianism has triumphed over intercultural exchange.
• ... </aside>

<aside> ✨ Impact of the brand’s dreams on its environment:

• French people are more inclined to accept and debate ideas that are different or opposed to their belief system.
• French people have a safe and secure place to exchange ideas with people from all backgrounds.
• Other bars copy the Bars à Vins model, giving the movement even more momentum.
• More and more bars and restaurants are buying more environmentally-friendly, short-cycle products.
• ... </aside>

3. Raison d’être — Example

<aside> ❤️‍🔥 Raison d’être: Promoting open-mindedness, intercultural exchange, and education for all.

</aside>

4. Mission — Example

<aside> 🎯 Mission: Bringing the world closer together through wine education.

</aside>

5. Vision — Example

<aside> ⭐ Tangible and concrete vision:

We see at least one of our wine bars in every university town in France.

Each bar has around a hundred wines from all over the world, all available by the glass. All on a constantly evolving menu.

We see groups of people happily learning to recognize different wines and exchange ideas about wine culture...

They share stories about food, travel, and newly discovered cultures.

All these exchanges encourage sharing and help spread a calm, solidarity, and sharing climate throughout France.

</aside>

6. Core Values and Beliefs System — Example