Let’s start by making the soul of your business eternal and immortal.
No need to go all Anakin Skywalker and try to become immortal to save Padmé by becoming a big, evil Sith lord.
The plan isn’t to become Darth Vader today.
The plan is to remove all ego and all notions of “self” from the soul of your brand.
We will play a game and imagine all the company’s founders die tomorrow. A new leader takes over. The business develops well. Suddenly, after 40 years, the company closes its doors.
Following this event, the future newspapers seize on the news like vultures pecking at a still-warm corpse. They all write obituaries of your brand that don’t fit in with the history and legacy your brand leaves behind.
You can write your brand’s obituary yourself to get to the bottom of this.
What should posterity say about you, your company, and your brand?
Let’s get started!
<aside> ☠️ Your brand’s obituary
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