> Avatar’s dream outcome definition. _
All humans have deep, persistent, and unshakeable desires.
That’s why people split up, why wars are declared, and why some people are prepared to die for a cause. Humans are stubborn. It’s a fact of life.
We will use this reality to capture the attention of your ultimate avatar.
Warning: our aim here is not to create desire.
We will channel pre-existing desires’ forces into your personae’s heads and hearts. We will then satisfy these desires through your offers and monetization system.
Your avatar’s dream outcome expresses burning feelings and experiences that the prospect has already fantasized about. It’s the gap between their current reality and their innermost fantasies.
Our aspiration is to accurately describe their dream so they feel deeply understood. We also want them to know how your solutions will enable them to make that dream a reality.
The dream outcome is simple.
The customer experience is what increases or decreases its value.
Protip: In general, the dream outcome a prospect values most is the one that most clearly improves his or her status.
Here’s an overview of your different targets. We’ve included them here to keep them in mind throughout the exercise.
We’ll come back to them here and there as the need arises.
<aside> ⚡ We run the Playbook in 6 weeks for 8 customers yearly.
Business Shortcut: 2x your Business in 6 Weeks
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