> UX, Sales, & Marketing Profiling ⇒ Laser Focused ICP + Ultimate Personae. _
We chose a good market for your business and a specific niche during the previous step.
As in the previous step, this new stage reflects a critical strategic and commercial decision. Choosing the perfect target is a subset of the last decision.
At this stage, we become more nuanced about who we serve and, more importantly, who we do not.
Our goal here is to define our target so precisely that we can help them solve all their specific problems.
In other words, we will help a single avatar solve a particular problem in a singular way that eliminates their most significant objections right from the start.
Let’s get down to the first step of the workshop: gathering relevant information.
To draw up the ultimate profile, we’ll create a form with the questions below and send it to your current customers.
The most crucial point is ensuring they fill out the entire form to get as much helpful information as possible.
We’ll ask questions about all the relevant details you want to discover and exploit later.
Protip: You can review it with them live on a call for a stronger engagement.
⬇️ Click on the arrow to discover the data we’ll be collecting.