> Method and tools to choose the right market and niche down. _

Table of contents.

Participants' roles.

Untitled

Introduction

In most industries, you’ll see this recurring pattern:

• Number 1 has twice the market share of Number 2.
• Number 2 has twice the market share of Number 3.
• And so on...

Often, it’s the first to arrive and the most popular that takes the lead.

So you have two options:

• Establish a strategy to become number 1 or 2.
• Be the first to enter a new market.
• Be seen as the only viable option for a specific problem.

In this step, we’ll answer points 2 and 3. We’ll choose your market and create a category where you’ll be seen as the only viable option.

1. The Starving Crowd

There’s a market out there that desperately needs your services and skills.

Together, we need to find it.

Our primary objective is to consciously choose the right market for your business.

The only rule is: don’t get romantic about choosing your target audience. Your business should serve people who can pay you what you’re worth and meet your criteria. That’s all there is to it.