Table of contents.

Intro.

On the previous page, we defined what a lead magnet is.

For the precise definition, let’s take a look at this page.

On this page, we’ll assume we’ve got the definition, so we’ll delve deeper into the subject of lead magnets.

We’ll learn how to create the perfect lead magnet from several angles.

Our objective.

Our goal is simple.

We want our lead magnets to be as effective as a legal drug.

Ideally, we want :

1. the first dose (our lead magnet) to be free
2. the customer to feel that our product is exceptional.
   • In other words, they immediately feel the effects.
   • They immediately get the results they expect.

To achieve this, we can create three different types of lead magnets.

The three types of lead magnets.

The three types of lead magnets that bring instant results are as follows:

• The problem revealer
• Free trials and samples.
• The free step 1 of X

The problem revealer.

This type of lead magnet highlights a burning issue for our leads. They may not be aware of it at all or have not considered it yet.