Table of contents.

Triple One???

Let’s get started with an introduction to Triple One (3x1 for short).

First of all, why name this framework “Triple One”?

There are different levels of customer acquisition. To scale this part of a business, you need to make sure you don’t skip any steps because when you scale, you scale the good and bad parts of a system.

To avoid “scaling the shit out of the system,“ you need to lay down clean foundations.

• In the best-case scenario, you’ve already got it, which means you can review your work and fine-tune it.
• In the worst case, we renovate the ground floor of your building to create a gigantic structure with no risk of collapse.

Level zero is known as the “Triple One”. It refers to the basics of acquisition applied to :

• a single target
• one platform
• one offer

Our aim is to go all the way to level zero. In other words, to transform leads into “ engaged leads “ in large quantities and in a predictable way for one offer on one platform and for one precise target.

Once you can do that, you’re past level zero. Before that, we’ve got work to do.

Our aim with this framework is to make this adventure as simple, easy, and efficient as possible. To move forward safely and serenely, we need to agree on specific terminologies.

1. What is a lead?

The marketing world can never agree on this term. In the interests of making headway, let’s cut to the chase by reducing a lead to the one characteristic that can’t be taken away:

A “prospect” or “lead” is someone you can contact.

It’s as simple as that.

Suppose one of our targets is “CEOs of SaaS startups.“ In that case, the leads corresponding to this target will be all the CEOs of SaaS startups we can contact.