Participants' roles.

Introduction.

Let’s start by clearly defining what a brand platform is and what it’s for.

To do this, we’ll draw an analogy with something we’re all familiar with.

Let’s take the example of the church, christianity, and the bible.

In our example, we’ll set aside the whole religious aspect.

We’re interested in the relationship between these elements so that we can clearly and simply explain what a brand platform is.

Here’s a rough summary of what the church is.

This summary will enable us to establish our analogy with the brand platform.

<aside> 🏛️ The church developed with the rise of Christianity.

Christianity grew thanks to the spread of the Bible.

Before the invention of printing, only the pope, cardinals, bishops, and priests had handwritten copies of the Bible.

As a result, they were the only ones capable of effectively and accurately spreading the principles, teachings, and stories contained in the Bible.

To spread Christianity, great efforts had to be made, resting mainly on the shoulders of the church’s ambassadors.

These ambassadors had different levels of commitment.

For example:

If we go deeper (secular clergy side), we have in order:

With the invention of the printing press, copies of the Bible became more widely available, and Christianity spread even more quickly than before.

Practicing Christians no longer had to go to the bishop or priest all the time to study Christianity. They now all have access to the Bible.

It’s much simpler for all Christians to access the same information and thus exchange on a potentially equal footing.

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In our analogy, we can draw the following parallels: